Packaging and launch campaign for a fragrance built around the color of late afternoon.
Client
Maison Orsel
Year
2026
Location
Paris, FR
Scope
Packaging, Art Direction, Campaign
Case study
The brief
Orsel needed a first fragrance that could sit next to houses three times its age without shouting.
What we made
A glass flacon with a hand-ground label, a box that opens like a shutter and a campaign shot entirely between 5 and 6 pm.
